"When I started coaching, my soon-to-be wife and I had just lost our home and nearly all of our possessions in the Eaton, CA. fire. I was dealing with the loss, an overwhelming list of things that needed to be done, and the pain of living 100 miles away from my kids. What I discovered through coaching is how to look inward—to better understand my self-talk, my vision, and the experiences from my past that were still influencing who I am today. I’ve learned to accept and forgive myself without judgment, which has made it easier for me not to judge others. I’ve also given myself permission to accept my flaws, feel my feelings, and allow pain to become a constructive force in my life rather than a destructive one.
I met my authentic self and have learned to let him out. I’m more genuine and authentic with people and able to share my empathy, which has allowed me to have deeper relationships and connections with my clients, friends, and family."
- Ryan Southwick, NYL, Los Angeles
“When I started investing in coaching, I was happy—but deep down, I wasn’t really happy. I felt overwhelmed, stressed, and I wasn’t hitting the goals and dreams I had for myself. I thought I needed someone who could hear exactly what I wanted, help me peel back the layers, and talk me through what was holding me back. What I discovered was that I needed to become more open and honest with myself—and that’s something I’m still working on. One of the biggest things I’ve learned is to follow my heart. It sounds simple, but once I internalized it, I realized how powerful it is. I’ve given myself permission to dream bigger and better understand why I really want to be successful. With coaching, I’ve become more open, honest, and true to myself—both professionally and personally.”
- S.N.
"When I started coaching, my business was expanding, but I felt overwhelmed by all the details. I was taking on everything I could instead of focusing on what matters most. At the same time, I was juggling kids at home and finding ways to get work done anytime instead of at the right times. I thought I needed direction and confirmation that I was doing the right things. What I discovered was that I needed to better understand my why and what I really wanted, so I could intentionally focus my time and energy instead of trying to do it all. With coaching, I’ve become clearer about what I really enjoy doing and more aware of the personal saboteurs that can get in my way. I’ve learned to trust why I love doing this, trust that I’m doing the right things, and recognize that my time and effort are valuable—not only to my ideal clients, but to my own health and well-being. What has become possible for me is freedom. I can intentionally turn work off and let it go when I should, without worrying about income or client stresses." — Shane Grau, NYL, Topeka, KS
"Working with Jon transformed the way I think about my life, relationships, and business to a completely different perspective. This change in my perspective helped me move from reacting to creating, trusting my intuition more, and gain the confidence to pursue a vision I had been afraid to act on. The impact of our coaching stays with me long after our sessions ended. Coaching helped me see things from a completely different perspective, and I'm incredibly grateful for your investment in me.
— Walton Guidry, NYL, Thibodaux, LA
"I can't tell you how many people I've talked to about Jon and his integral role in my life. There is a "before Jon" time in my life, and "after Jon." I've never worked with a coach and Jon is so much more than a coach. In fact, the term "coach" fails miserably to accurately describe the impact Jon has on his clients. I've worked with Jon on two separate occasions throughout the past 5+ years. I can honestly say my life has been forever changed, improved, impacted, and elevated. He has an uncanny ability to truly see the people he works with. He's the one who taught me that Life isn't happening TO me, it's happening FOR me and THROUGH me. If you want to improve your life in any way, big or small, personal or professional, do yourself the biggest favor and connect with him. Because of my work with Jon, I am a better human, mom, wealth advisor, daughter, sister, friend, etc. "- Lindsey Leaverton, Wealth Advisor at Savvy, Cedar Park, TX
“When I started coaching, I was trying to create more consistency in my business and get my staff moving in the same direction. I thought I needed better systems and processes, but I discovered that what I really needed was to work through some things internally. I was scared to fully reach my potential and hurting others in the process.
I’ve learned to trust myself, look inward, and ask myself what I truly need and want in order to move forward. I’ve given myself permission to ask for help and to tell my story—not the story I thought others wanted me to tell. I’ve leaned into my authentic self and moved away from what my industry considers normal. What has become possible for me is freedom. I have the freedom to do what I need to do in a way that feels authentic to me, to ask for the structure I know I thrive in, and to have an open mind and an open heart for whatever comes my way.
- Micaela McKenna, NYL, Bozeman, MT
"I was a little hesitant with this, but Jon has eased my hesitance completely. He is patient, knowledgeable, and great to work with. He has opened my mind to many possibilities and is really a stallworth in bringing not only my business, but my personal life to the next level."
- Paul Habib, NYL, Florida
"Jon’s passion for helping others is demonstrated by the amount of care he puts into his work. I had the good fortune of taking one of his assessments. The (MindScan) assessment was right on the money about my shadow, my strengths and challenges. Jon was able to connect my results to how I lead and show up in the world. During my debrief, he was patient, knowledgeable, and operating with a high level of awareness. In his presence, I immediately experienced the kind of safety required for transformation. I walked away from the session understanding things about myself that I was not expecting to learn. Every time I speak to Jon, I gain insight about myself that feels like I just opened a box of treasure." - Lacee Jacobs, CEO and Founder of the H.I.P. Network, Zionsville, IN
“Before I started working with Coach Jon, I felt like I was on the hamster wheel every day, running as hard and fast as I could, and never able to take a breath and catch up. Despite all the hard work, effort and long hours I was putting in, my production had plateaued and I found myself unable to grow my practice and revenue. I have now been working with Coach Jon now for a little over 6 years, and in that time we are approaching 3 times growth, I am off the hamster wheel, and feel more efficient and focused with my time and practice. Our team vision, mission and values help us identify, focus on and stay in alignment with what's most important, and I am learning to say no to the things that don't align with our mission. This frees up time to do what I love both personally and professionally. As a team we are getting dialed in, having more fun and doing a better job taking care of our clients, which is way more than I ever envisioned was possible!”- Scott A, Retirement Specialist, Equitable, Asheboro, NC
"I've received coaching from Jon for over seven years. When I started, I knew I had a few limiting beliefs that kept me from realizing my potential. With Jon's counsel, I became aware of why I was feeling stressed and not setting higher goals. I began to implement strategies to achieve a more balanced and holistic vision of success, both personally and professionally. The results of coaching have been stellar. I'm taking more time for myself while realizing the best financial results of my career. I achieved NYL Chairman's Council for the first time in my career in 2021 and made chairman's council in 2022, 2023, 2024, 2025 and 2026. And best of all, my relationships and health have improved because I've learned how to change the way I think about myself."
- Brenda B., NYL, Financial Services Professional, Yakima, WA
"We all know mindset makes a difference in work and life and I figured the PQ training would give me a bit more edge in these areas. It was so much more than that - it rewrote the way I thought through problems and opportunities, the way I communicated with others... And most importantly, with myself. Then there's Jon's application and coaching and it took it to a whole new level. I can thank Jon now for this, and I'm certain my future self will be ever grateful, too. - Nate Workentine, RICP, NYL, Financial Services Professional, Lincoln, NE
"Words cannot express how thankful I am for Coach Jon! His intuition, exercises, wealth of knowledge and experiences helped me work through the trauma of a concussion, as I learned to rewire my brain, tap into my strengths, and discover my own inner power. Thank you so much Jon for everything! You're the absolute best!" ~ Clare Cannon
"Working with Jon has completely changed my life. When I started investing in coaching, I felt trapped in my own skin with no direction. The work I do with Jon allows me to be my true self, go after my BIG dreams, feel like a kid again and stop sabotaging myself as much. Everyone, no matter what stage in life they are in can benefit from the knowledge, intuition, insight, and tools that Jon can offer. Thank you Jon for everything you do!" ~Nick Meoli, Equitable, Woodbury, NY
“I was fortunate to get introduced to Coach Jon by my father who worked with Jon at Triad Systems Corp. Our first activity was the MindScan. This was an “eye opener” for me and provided the impetus to want more from myself & from Coach Jon. With the full support of my organization, which is a KEY, I sought coaching to help me to propel me to a more balanced and impactful work/personal life. I'm excited about my progress since I started partnering with Coach Jon in January 2022. I have a purpose focused plan that I hold myself accountable to weekly. I’m listening more to my heart to create more life satisfaction and I'm much more present with my emotions and with others. My relationships (personally and professionally) have improved and my quality of life too. A bonus has been an improved effectiveness of my work and of our team.”
-- John Sayers, Director of Sales & Marketing, Superior Foods International
"Where do I begin? Jon Z came across my path at a time in my life when I needed an equal amount of reassurance, accountability, and direction in both my personal and professional life endeavors. Jon Z's technique of helping you self-evaluate was truly inspiring. It is my pleasure to share that I found direct results in how to trust myself and utilize practical tools in the moments of uncertainty and doubt. I truly know he has helped set me on a trajectory that has been life-changing. I recommend anyone for his services who needs guidance on how to align personal and professional goals in one concise direction. Thank you, Jon, and I look forward to reconnecting with you again soon." - Derrin Ford, Long Beach, CA
"I invested in PAC in Jan. 2019 to get my team in alignment with the culture I wanted the entire company to be inspired to follow. The team consisted of all 6 of my direct reports and we eventually took the PAC process downstream to my Sales Manger's team of 7 later that year. The PAC process was very thorough, starting with the gap analysis for each team member. By the time PAC came to Toronto for the on-site immersion, I knew what the main challenges were. We were stuck in a "What's in it for me" mindset instead of "Trusting in each other to achieve our Vision as a Team mindset." The team came away from the on-site in Feb. 2019 committed to achieve success as a team (#1 team in the company), feel cohesive as a team, learn how to deal with frustrations better (instead of blaming others) and have more fun.
Our team bought in 100%. I felt the PAC team experiences were powerful, creating a team bonding that we needed to get everyone out of their own heads and into a group mentality of how can we help each other grow. The team jelled around creating our team vision and mission. You could feel the excitement and energy rise. We came out of the on-site focused on individual action plans and stayed committed to our Team Vision and Mission with consistent weekly team huddles every Monday. I credit PAC with helping our Team achieve #1 in Epicor in 2019 and the company did notice the change in our culture. I give PAC five stars!”
-- Tony Alderdice, VP of Sales, Epicor Software
" The Positive Intelligence program suggested by Jon did some of the heavy lifting that set a strong foundation to achieve any goal I have or ever will aspire to. I started with a PQ score of 8 and in a matter of weeks it rose to astonishing 92! Jon’s extraordinary life, attunement, generosity and deep spiritual insight transforms his clients from the core. There are few people I know that dare to live so courageously, seek out and speak truth whenever it presents itself. He is a man with the a vision of ending wars, crime and poverty globally by helping each of his clients connect to the divine and aligning himself and others with all forces in the universe that serve that purpose."
- Georg Sharafi, Brandenburg, Germany
"Coach Z is amazing. He's on the cutting edge of getting to the core of perceived problems and blockages in both my professional and personal life. He has a way about him of understanding what levers to pull and how to reach the parts of me I shut off. We reactivate those together during our coaching sessions, and I am injected with a renewed sense of hope, purpose, and motivation."
- Josh Greco, ProAdvisorCoach
"I found Jon at a time in my life when a lot of decisions needed to be made, internal fears and blocks kept coming up, and my path forward didn't always feel so clear. Each session with Jon unlocked more and more of my true potential, how I'm meant to show up in the world, how I'm meant to love, and how I'm meant to serve others. He's given me concrete tools that have helped me access a vibration of love and compassion versus disempowerment and defeat. These tools have helped me clear energetic and mental blockages, receive powerful intuitive messages, and move confidently in a chosen direction. With Jon's coaching, I am freer, lighter, more in love, more radiant, more heart-filled, and more in-tuned with who I really am and what I was born to do." - Dr. Mona K., Founder, CEO, Educate with Purpose, Austin, TX
"I was a part of a NYL PQ pod and I found it incredibly enlightening. Everything together from the book, to the group discussions to the lessons made me really reflect and think about things so differently. As I learned, this is a lifelong process and my goal is to continue to grow through this practice so that it can help me improve myself both personally and professionally. Highly recommend.
- Cleo Morales, CFP®, ChFC® NYL, Austin, TX
"John is very intuitive, and I can't say what happened on the calls, yet there was more of me after our calls to engage in life. So the results just happen organically vs you taking what you learned and trying to force yourself to do it. If that sounds like what you are looking for, I suggest you try it and see if it's the same for you.
- Michael Harris, Author, Ontario
"Jon has coached my team through significant hurdles. I’m especially impressed with his ability to soften resistance and open minds. He has a holistic approach to work and coaching that I find refreshing and realistic. The ProAdvisorCoach 1.5-day immersion on-site was transformative for our team, leading to a deeper level of trust and to improved personal communication which continue to positively impact our team members personally and professionally. The MindScan assessment, customized action plans, and weekly huddles have kept us focused on our strengths and what matters most, in alignment with our strategic plan and core values. I recommend Jon Zieve and the ProAdvisorCoach process to any team that wants to break through resistance to change, improve focus and team alignment."
- Jill McClure, Chief Executive Officer APRO and HPBA
"My life has definitely changed for the better with coaching. I've made progress on every intention I set out to and challenged myself in ways I hadn’t considered. For example, I have made the massive jump of working 4 days per week instead of 5 (and sometimes 6) and the results are better! A year and a half ago, that idea would have sounded impossible. The biggest impact of coaching is with my relationship with myself. I say no to what's not in my best interests and yes to what is. I'm not as hard on myself and I let go of work when I'm off work. This allows me to be more present with others, which is much appreciated by my loved ones, friends and team at work. And Coach Jon also helped my mental approach to golf. My golf handicap went from a 18 to an 11!
-- Tracy Cahill, Regional Vice President, Equitable, Greenwich, RI
"What I liked about working with Jon was his deep insights into what it takes for women to work, compete, and succeed professionally. Jon not only was able to identify and help me understand the issues that I was dealing with personally, but he was able to help me understand how these issues were driving my professional life. I was able to find the source of my true power and strength and be effective beyond what I thought possible."
— K.H., Austin
“When I first talked to Jon, I didn't have the enthusiasm for growing my practice that I desired. My work with Jon helped me realize I was not handling conflicts as they came up and he helped me understand why. With this awareness, I was able to start reacting differently. The results have been noticeable; I feel better, have more patience and focus. I now have the enthusiasm for growing my practice that I want and the clarity for taking action that I was missing!”
— Jane S., Financial Advisor, Equitable
“Coaching has been most valuable to understand how I feel and why. Prior to coaching, I struggled with the concept of being vulnerable with how I feel, perceiving being in control of my emotions was more valuable. With coaching, I see how being vulnerable actually gives me more control. It gives me a balanced foundation where I can go in any direction I need to. I'm re-centered and focused on what's most important to me.” Jason Langdon, SVP, Austin, TX
“As a financial advisor striving and pushing for constant growth, I knew I needed to take time to evaluate my business and have a coach keep me honest. As life got more frenzied, I was struggling to find balance and purpose. Through my coaching sessions with Jon, he helped me realize a more fulfilling and harmonious life, faster and easier. This helped me to identify my own pitfalls and to use my strengths to be more efficient. The process helped me value time to focus on myself. Jon is able to act as a filter, directing and guiding ideas to create a more productive business. I really look forward to our calls, knowing that I am learning more about myself and growing into a better advisor as well as creating a brighter future for my business.”
- Mackenzie K., Brookfield, CT
"Working with Jon has allowed me to recognize when I'm over-reacting to stress and to trust my intuition for self-care. This has allowed me to feel more authentic and confident, which in turn has made me more productive at work and more content in my personal life."
- Melita E., Environmental Scientist Consultant, Austin, TX
"I would encourage anybody who seeks energy and a holistic approach to life to work with Jon. Learn from his examples and teachings a wonderful way see the world and to grow and prosper."
— Steve B., Chief Marketing Officer, San Francisco, CA
“Jon’s untiring pursuit of the truth in any situation has served me well both personally and professionally. He has found his true calling."
— Kevin O., So. Bend, IN
"I thoroughly enjoyed working with Coach Jon. He has a kind and gentle approach, and the tools and strategies he gave me have been immeasurable in helping me regain my confidence and onto the path of excelling personally and professionally. I know he will continue to be a shining light for all who come into his presence."
-- Bryce Guzzetta, La Mesa, CA
"I want to express my greatest appreciation for having the opportunity to be part of the program and experience the power of positive intelligence. This course has made a tremendous difference in my daily life and I hope to get even better. This has been life changing experience for me.
-Eva Zhecheva, Director of Finance
"Its a great day to be alive! I wanted to take a moment to share my wholehearted recommendation for Jon's coaching services, both on a personal and professional level. Having worked closely with Jon for many years, I have witnessed firsthand the incredible impact he has made in the lives of others. Since embarking on his journey to help and encourage others, Jon has truly found his calling. His ability to inspire and guide individuals through various challenges is one of his greatest strengths. Jon embodies the qualities of a servant leader, always putting the needs of others before his own and leading with compassion and empathy. If you're looking for someone to support you in achieving your goals and unlocking your full potential, I cannot recommend Jon enough. His dedication to helping others grow and succeed is truly remarkable.- Dan Roque, Southern California
"Meeting with Jon has had a profound, profound impact on my life. So profound in fact, so life changing, that I would have to expect you to have a lesser experience! Regardless, you'll find that Jon can help you find the doors you need within yourself to find true understanding. His technique is such that even if you are looking for way to find out what you truly want out of life, or trying to make difficult decisions about any direction you are sure to find it.I heard Jon on KOOP radio here in Austin where he was being interviewed about the nature of the heart and shadow and something else I don't recall. What he said, and the meditation technique he used resonated with me though. I was in a very dark place in my life, much of what he said on the nature of anger and other feelings was a new thought that I wanted to explore. I was seeing a therapist to deal with all the anger I had for the world. For indecision in life and business. I just wanted to get my mind under control. I have done CBT and other therapies... I have been wrestling my mind my whole life. So I made an appointment.I am a different person now. Actually, more accurately, I am myself now. You would be shocked if I told you how quickly the tools Jon uses opened up avenues of thinking that transcend "psychology" to a new place of unity of heart and mind for me. This leads to believe that partially I must have been "ready" to work with him like this, as it was like punching in a code and activating a better, younger part of myself. I am as I was, and more importantly, as I wish to be. Well.. I'm on my way anyway. My understanding is different. My approach to challenges is different.My friend, take a chance. It's only a conversation. I am sure at least one door will be opened in you, as it was in me." Matthew P, Austin, TX.
Eva Cristina Calderon, Siente TV Host, Portland, OR